MG Motor India has introduced a new digital platform that has been developed to allow its customers to experience the brand’s models from the comfort of their homes. Dubbed the MG eXpert, it uses augmented reality (AR) and artificial intelligence (AI) tech to deliver a complete showroom experience.
Since the COVID-19 pandemic, multiple carmakers have rolled out online sales platforms, enabling customers to purchase a car without having to visit the dealership. What makes MG eXpert different, as per the brand, is that it uses AR technology, together with human intervention, to provide a holistic car buying experience.
MG has partnered with tech company Eccentric Engines to use their Experience Manager tool for this platform. The brand says this tool delivers a seamless product exploration process and bridges the gap between virtual and face-to-face interactions.
