Heir, the NFT project from Michael Jordan and his son Jeffrey, have launched their first non-fungible tokens — and in doing so have shown just how difficult it is to dance with intellectual property rights.
The 6 Rings collection of NFTs consist of a bull bust in five different colors, gold, silver, gold, red, black, and white. On each design, six rings are affixed to the bull’s horns in commemoration of the six NBA titles Jordan won with the Chicago Bulls. Owners of the NFT, which went on sale last week, are entitled to “founding fan status” and will have access to exclusive content and limited-access communities known as “Huddles.”
