My uncle and godfather Michael Vineall, who has died aged 87, was a marketing man, predominantly at Guinness, and later as a freelance consultant.
He joined Guinness in 1968 as the brand manager of bottled Guinness – at that time the country’s biggest brand. Over a 20-year career there, he progressed to the board of Guinness Superlatives, which produces the Guinness Book of Records, and running new product development. In 1983 he went freelance, initially specialising in the drinks industry and expanding later to cover education and agrifood.
