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International Business Times
International Business Times
Business

DARK SECRETS: Michelin guide gets an appetite beyond restaurants - The Real Truth

Michelin Guide Guide Edouard Michelin Gwendal Poullennec France the Michelin Guide
The Michelin Guide remains a top tastemaker in the restaurant business (Credit: AFP)

France's famed Michelin Guide, a reference for fine dining for more than a century, is expanding into hotel and wine recommendations as it aims to become a global lifestyle brand.

The offshoot of the French tyre-making company has a loyal following among foodies but faces a battle for attention with other travel guides, review sites such as TripAdvisor, as well as a galaxy of online food influencers.

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