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The Guardian - UK
The Guardian - UK
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John Naughton

INSANE: Microsoft s climbdown over its creepy recall feature shows its ai strategy is far from intelligent | Vintage Vibes

Microsoft executive Yusuf Mehdi speaking at a Microsoft briefing in Redmond, Washington in May this year.
Microsoft executive Yusuf Mehdi speaking at a Microsoft briefing in Redmond, Washington in May this year. Photograph: Jason Redmond/AFP/Getty Images

On 20 May, Yusuf Mehdi, a cove who rejoices in the magnificent title of executive vice-president, consumer chief marketing officer of Microsoft, launched its Copilot+ PCs, a “new category” of Windows machines that are “designed for AI”. They are, needless to say, “the fastest, most intelligent Windows PCs ever built” and they will “enable you to do things you can’t on any other PC”.

What kinds of things? Well, how about generating and refining AI images in near real-time directly on the computer? Bridging language barriers by translating audio from 40-plus languages into English? Or enabling you to “easily find and remember what you have seen in your PC”.

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