
Despite living on the East Coast, I’ve had an undeniable thirst this year for 10-day weather forecasts in the Midwest. No, meteorology isn’t normally my thing. But, Golfweek has been in the midst of a season-long research study tracking the effects of custom-fit drivers on a group of average Joes. The study required our Chicagoland-based participants to play golf—a lot of it—with their old drivers and new custom-fit ones.
And play they did, tallying hundreds of rounds during the just-completed golf season. All in the name of research! The results showed the fitted clubs were an improvement over the old gear, both objectively (raw stats) and empirically.