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Salon
Salon
Nicole Karlis

UNCOVERED: Minnesota momfluencers take on ice | History Defined

Adriana Goblirsch sits in front of her camera with wet hair in bathrobe. She’s doing a “get ready with me video,” on Instagram which is common in the influencer space when, usually a woman, talks to the camera about something while she puts her makeup on and gets ready. It’s a personal approach to bring viewers into a more intimate space in an influencer’s life — it’s also an opportunity for influencers to promote and sell beauty products.

But instead of talking about her makeup, she invites people to “get ready with her” while her state, Minnesota, is under siege from Immigration and Customs Enforcement, raising awareness about what she’s seen and heard firsthand happening in her community.

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