Minute Maid is the world's largest juice brand, and is also known as Cappy in Europe and Africa, and del Valle in Latin America. The juice brand previously had disparate identities across the globe, but for the first time in 77 years, they are now united with a singular look, following work from Jones Knowles Ritchie, as well as Grey, VMLY&R and Landor&Fitch.
The new campaign builds on the previous logo (see below) and creates a simpler, cleaner look that feels more modern. If you want some tips on rebranding, then see our how to design a logo piece.
