Until recently, if someone had said “mog” to me, I probably would have assumed they were talking about the children’s book cat created by the late great Judith Kerr. If asked about “mogging” or being “mogged,” I would have been completely baffled. But for many members of gen Z and gen Alpha (or anyone who is just a bit too online), the slang term, which means to outdo or outshine others, is everywhere.
Mogging’s origins are in the manosphere, where it began as a verb derived from the acronym “Amog” (alpha male of the group). In misogynistic forums in the 2010s, to “mog” came to mean to outdo someone in terms of sexual desirability. Mogging has been adopted by “looksmaxxing” influencers such as Braden Peters, known online as Clavicular, who encourage men to try to alter their looks – sometimes in extreme ways – to increase their “sexual market value”. Such an influencer might talk of “frame mogging” another person in a photo or video – a variation on mogging that specifically refers to being more muscular.
