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TV Tech
Tom Butts

HISTORICAL FACTS: More fast viewers are dropping subscription streaming services | History Defined

FAST Horowitz Horowitz Research
Remote and streaming content on a TV.

NEW ROCHELLE, NY—An increasing number of budget-conscious consumers say they have cut back on subscription-based streaming services in favor of FAST channels, according to a new report from Horowitz Research. 

Tubi, Pluto TV, Freevee, YouTube, and Roku were the top-used FAST networks by consumers surveyed in the study. Free ad-supported streaming TV is now being viewed by 66% of viewers in a typical month—data that was reported in Horowitz Research’s latest annual report, State of Media, Entertainment, and Tech: Viewing Behaviors 2024. 

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