A block of Morrisons Edam cheese was spotted in an M&S food aisle. Jessica Smith, 32, spotted the out of place cheese after going to her local M&S for some “gooey, Mozzarella-style cheese".
She spotted the Edam in the open fridges in the shop and noticed one of the packages was different. On closer inspection, Jessica saw one of the blocks of Edam was wrapped in Morrisons-labelled plastic.
Jessica, a marketing manager, said: "I was actually only after some mozzarella but they were sold out, so figured Edam was a similar substitute in terms of it being gooey when melted.