Morrisons has announced that it will not implement a ban on grocery multibuy offers which has been set out by the government. The supermarket chain, one of the big brands in the UK, has reportedly told a trade magazine it will not stop the controversial deals on HFSS food - meaning high in fat, salt or sugar.
The Prime Minister had given notice that the ban was to come in this year. However, last week the Department of Health and Social Care said it would be delayed until October 2023, with a ban on TV adverts for unhealthy products before 9pm put back until January 2024, reports The Grocer.
According to government officials, they plan to use the time to assess the effect of any ban on household finances. Other supermarkets, including Tesco and Sainsbury's, say they will proceed with the timeline regarding the ban which they had set in motion due to anticipated legislation.
