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Salon
Salon
Politics
Zina Kumok

FORGOTTEN HISTORY: Most nil athletes aren t getting rich | History Defined

It’s been almost four years since the NCAA decided that college students could make money from their name, image and likeness (NIL). 

Since then, the NIL market has exploded. Students can ink brand deals as simple as getting free pizza in exchange for an Instagram post, or much larger, like WNBA basketball star Angel Reese scoring an endorsement deal with McDonald’s. 

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