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Evening Standard
Evening Standard
Beatrice Learmouth

EXPLAINED: Mulberry bounces back with festive trading boost | Vintage Vibes

Mulberry Andrea Baldo Cynthia Erivo Luxury United Kingdom
Luxury handbag maker Mulberry teamed up with Wicked star Cynthia Erivo for a campaign to relaunch its Roxanne bag collection (Mulberry/PA) -

Luxury handbag maker Mulberry has revealed strong sales growth over the festive period as its turnaround strategy begins to pay off.

The Somerset-based group said global retail and digital like-for-like sales lifted 11% for the 13 weeks to December 27, crediting its strong performance to the group’s ongoing delivery of its new strategy to reinvigorate the business.

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