Several far-right conspiracy theorists with a history of spreading falsehoods and hate online are now earning thousands of dollars from X's new ad revenue-sharing program, alarming extremism experts who say this initiative is being used to incentivize hateful messages.
Elon Musk, the owner of X – the platform previously known as Twitter – announced in February that eligible creators would be paid a share "for ads that appear in their reply threads." To qualify, users need to have at least five million impressions on their posts in each of the last three months, according to Rolling Stone.
