Get all your news in one place.
100's of premium titles.
One app.
Start reading
Creative Bloq
Creative Bloq
Technology
Natalie Fear

DARK SECRETS: My final goodbye to ai ragebait | Vintage Vibes

Tilly Norwood Take The Lead music video .

AI actress Tilly Norwood recently debuted her dead-eyed soiree into the world of music with her new ballad 'Take The Lead' – a 4-minute slop fest glazing the 'power' of AI. From its soulless visuals to the borderline indoctrinating lyrics, my initial reaction was one of scorn and frustration. How did this get approved? How could anyone enjoy this? Is the creative industry finally dead? That's when I knew I had fallen for ragebait.

The truth is, AI has been permeating the creative sphere for years now, and whether I choose to whinge about it or not, it will continue to influence the industry. While there are undoubtedly ways to use AI properly and ethically, seeing AI slop like Norwood's music video feels like a major regression that will only continue to alienate AI sceptics.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.