TV TECH: What do you anticipate will be the most significant technology trends at the 2024 NAB Show?
ERIK OTTO: Just about everybody in all walks of life seems to be obsessed with—or intimidated by—AI right now. So I expect it to be one of the big talking points at the 2024 NAB Show, if not the most significant technology trend. AI does have a great deal of potential in being able to learn and repeat common or more basic operational tasks in broadcasting, which has particular application in compliance monitoring. The downside is that some broadcasters and facilities might see it as an opportunity to reduce the number of trained staff in their master control rooms or even try to do away with them entirely, thinking even more automation is the way to go. There is also the cost of implementation to consider, so people will have to be realistic and somewhat circumspect in working with AI. It could be a useful assistive tool but it is not a cure-all.
