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The Independent UK
The Independent UK
Joe Reedy

MYSTERIOUS: Nbc s winter olympics viewing figures skyrocket as gamble pays off - You Need To See This

Viewing figures on NBC were up 94 per cent compared to Beijing for the Winter Olympics in Italy (Ashley Landis/AP) - (AP)

Concerns over NBC’s substantial $7.75 billion investment in US Olympic media rights through 2032 appear to have been assuaged, as the broadcaster recorded its most-watched Winter Games in 12 years.

The significant viewership figures suggest a strong return on the 2014 deal, which many had initially questioned.

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