STAMFORD, Conn.—NBCUniversal is reporting that its coverage of the Paris Olympics attracted viewing audiences that were up 82% from the Tokyo Olympics and that the games produced record levels of streaming and engagement on social media.
More specifically, the games delivered a Total Audience Delivery (TAD) of 30.6 million viewers across the combined live Paris Prime (2-5 p.m. ET) and U.S. primetime (8-11 p.m. ET/PT) time periods – up 82% from the Tokyo Olympics (16.9 million), according to fast national data from Nielsen and Adobe Analytics.
