The panel “If Content is King, Distribution is King Kong” went down at the Paley Center for Media’s Paley Museum in New York during the Paley International Council Summit. Sowmyanarayan Sampath, CEO, Verizon Consumer Group, and Matt Strauss, chairman, direct-to-consumer and international, NBCUniversal, spoke about attracting users to their services, and the best ways to keep them on board for the long haul.
Stephanie Ruhle, host of The 11th Hour on MSNBC and senior business analyst, NBC News, was the moderator. Ruhle asked the panelists about combating customer churn. Sampath boasted about the low churn rate at Verizon Consumer Group and mentioned how the major streamers seek to work with Verizon to lower customer departure rates.
