NEW YORK—NBCUniversal is reporting that it has set records for advertising revenue at the Paris 2024 Olympic and Paralympic Games, breaking the record set at the Tokyo games. It also said that more than 70% of the advertisers for the 2024 Summer Games are new, with nearly half a billion dollars coming from first-time sponsors.
In addition, digital ad revenue more than doubled Tokyo digital, setting a record high for NBCUniversal.
