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TV Tech

George Winslow

DARK SECRETS: Nbcuniversal expands one platform s global ad capabilities | Rare Historical Photos

NBCUniversal NBCU Freewheel Americas Asia Australia Europe Omnicom Media Group

Pixabay

NEW YORK—NBCUniversal has announced a notable expansion of its global One Platform technology and content offering with new partnerships that allow marketers for the first time to manage multi-market campaigns across addressable linear TV, CTV, and premium digital video ad inventory around the world in a single buy.

NBCU reported that partnerships with Comcast’s FreeWheel and international broadcasters will allow marketers access to ad inventory in the best global-to-local content from over 190 countries spanning Europe, Asia, Australia, and the Americas.

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