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TV Tech

Tom Butts

REVEALED: Nbcuniversal launches personalized hyperlocal services via atsc 3 0 - The Real Truth

NBCUniversal NBC NBCU Telemundo Los Angeles Miami New York Philadelphia

NBCU.

NEW YORK—In a major step forward in the broadcast industry’s move to ATSC 3.0, NBCUniversal announced that it is launching personalized broadcast experiences through its NextGen TV (ATSC 3.0) over-the-air channels on NBC- and Telemundo-owned stations in four markets.

Up until now, content for viewers of NextGen TV has mostly been limited to simulcasts of a local station’s primary 1.0 signal. The new service represents a significant milestone in realizing NextGen TV’s full potential by introducing personalization, hyper-localization and enhanced content capabilities to broadcast television to improve the viewer experience and enable advanced engagement, advertising, and measurement opportunities, services that have been promised but not realized until now.

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