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Jon Lafayette

RARE PHOTOS: Nbcuniversal sees upfront market gathering strength - The Real Truth

NBCU Mark Marshall NBC Peacock Olympics

Mark Marshall NBCUniversal

NBCUniversal, which kicks off upfront week on Monday at Radio City Music Hall, is expecting the market to be stronger than it seemed just a few months ago.

“We feel much more positive about the marketplace than we did, say, 60 days ago,” Mark Marshall, president at NBCU Advertising and Partnerships, told B+C.

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