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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

RARE PHOTOS: Nbcuniversal working with google liveramp to use first party data for personalized ctv ads | Rare Historical Photos

LiveRamp logo on phone.

NBCUniversal said it is working with Google and LiveRamp to deliver more effective personalized commercials on connected TV.

NBCU is implementing Google’s Display & Video 360 Publisher Advertiser Identity Reconciliation (PAIR) system, which enables it to make its own first-party data more compatible with data from clients.

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