Netflix has revealed it will be introducing adverts to the streaming service and says consumer choice is behind the decision.
The streaming service uses a pay-monthly subscription to keep the platform advertisement free but after raising prices this month, says adverts will also be added to the platform for some users. It says a new lower price subscription will be offered to customers who want lower prices but do not mind adverts on films and TV series, according to the New York Times.
It comes as Netflix CEO Reed Hastings explained to employees how some customers want adverts if it means they will get a lower price for the streaming service. Reed Hastings said last month that the company was looking to bring in an advertiser-supported cheaper streaming service within the next couple of years.
