So it's official. Netflix has announced they've used gen AI in El Eternauta, their Argentinian sci-fi series, to create a building collapse sequence. Ted Sarandos, Netflix's co-chief executive, was practically giddy with excitement, telling analysts that this represents "an incredible opportunity to help creators make films and series better, not just cheaper".
My feelings, though, couldn't be more different. I'm devastated… and not just because it signals the beginning of the end for countless talented artists. Purely as a viewer, I'm shocked to see Netflix fire the starting pistol on a new race to the bottom. One that will fundamentally change what we see on our screens.
