LOS GATOS, Calif.—During its first-ever presentation at the TV Upfronts, Netflix announced a partnership with EDO to measure TV outcomes for the streamer’s newly launched advertising business and released data showing high levels of engagement with ads on Netflix.
Netflix will leverage EDO’s predictive behavioral outcomes data to provide proof-of-performance insights for advertisers, indicating how brands’ in-flight campaigns perform on the platform compared to YouTube, OTT, and linear TV, the companies said.
