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Benzinga
Benzinga
Business
Chris Katje

DARK SECRETS: Netflix quietly circles shark week with a killer strategy | Vintage Vibes

Netflix Shark Week Netflix Inc Sharkfest Discovery Channel Ocean Warner Bros Discovery
Ocean,Shark,Bottom,View,From,Below.,Open,Toothy,Dangerous,Mouth

For years, cable television has dominated the ratings for one week in summer with Warner Bros. Discovery's (NASDAQ:WBD) "Shark Week." The company's stranglehold on summer shark content could be coming to an end with streaming giant Netflix Inc (NASDAQ:NFLX) taking a bite out of the popular ocean content.

What Happened: Fans of Discovery Channel and "Shark Week" are waiting until later this month, July 20-26, to view content that's part of the 37th annual Shark Week. Ahead of this content, consumers have options to watch shark-themed content from streaming giant Netflix and another cable company.

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