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The Guardian - AU
The Guardian - AU
Business
Josh Taylor

HISTORICAL FACTS: Netflix to launch cheaper ad supported subscription tier in november | History Defined

A smartphone with the Netflix logo lies in front of displayed
According to reports, Netflix’s new streaming option with ads is expected to be priced between $7 and $9. Photograph: Dado Ruvić/Reuters

Netflix will reportedly launch a cheaper ad-supported tier for its streaming platform at the start of November as the company tries to stem the loss of more than 1 million subscribers in 2022.

The company was initially planning to start offering the service in 2023, but Variety reported last week it had been bumped to 1 November in order to get ahead of Disney+’s planned launch of an ad-supported tier in December.

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