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Creative Bloq
Creative Bloq
Technology
Joe Foley

THE TRUTH ABOUT: New amazon branding is stunningly different - The Untold Story

Amazon RAI
Amazon branding.

We've seen some creative tourist board logos over the years, but Amazonia may have set a new standard for striking destination branding. The first unified branding for the largest socio-geographic division of Brazil, includes a vibrant logo design that takes inspiration from the region's famed rivers to represent individual states.

The Amazonia logo can be combined with a range of illustrations representing different states and aspects of the region (Image credit: RAI / Embratur / FutureBrand São Paulo)
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