New transparency rules under Article 50 of the Act came into force on 2 August, and anyone creating, publishing or deploying AI-generated content used in the EU market now has fresh obligations to meet or risks fines running into the millions.
While previous discussions on complying with the AI Act mostly revolved around high-risk systems and big companies, the new EU transparency rules for AI systems and AI-generated content will land on the to-do list of many individuals and companies within and outside the EU once the summer recess ends.
