
New rules for sending email to Gmail addresses are set to take effect on April 1. Google has announced that bulk senders will be required to authenticate their emails, allow for easy unsubscription, and stay under a reported spam threshold. These new rules aim to enhance security and control over incoming emails for Gmail users.
Google's statistics show that Gmail's AI protections currently block over 99.9% of spam, phishing, and malware emails daily. Despite this, the new rules are being implemented to further reduce the risk of unwanted and potentially harmful emails slipping through.