In recent years, TikTok has surged in popularity, captivating users with its engaging content. However, a recent analysis by the Pew Research Center sheds light on the posting behaviors of U.S. adults on the platform.
The study, titled 'How U.S. Adults Use TikTok,' surveyed 2,745 U.S. adult TikTok users in August 2023 and observed the posting habits of 879 volunteers who shared their accounts for research purposes. Surprisingly, the analysis found that nearly half of U.S. adults on TikTok (48%) have never posted a video.
