Microsoft today announced a new, limited-edition version of its iconic Xbox controllers. Built as part of a marketing effort for the upcoming Teenage Mutant Ninja Turtles: Mutant Mayhem movie, you might think these controllers used aesthetic references (such as the TMNT's bandanas) to differentiate from the usual Microsoft controller designs. And well, they do -- there are four variations, one for each of the ninjutsu-specialist, anthropomorphized turtles.
But perhaps that's why neither you nor I are controller designers for Xbox: We're just not thinking as... outside of the pizza box as we should. At Microsoft, someone definitely did, as these controllers go further than any others ever dared before: They're actually pizza-scented. It's unclear what type of pizza the scent was derived from (we're hoping they don't include the likely "sewer waft" from the original source material), so your mileage may vary.
