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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

RARE PHOTOS: Newly ad supported streamers get high marks from viewers in new study | Rare Historical Photos

Hub HBO
woman watching streaming video

Advertising is not a viewer turnoff for streamers and the services that have most recently introduced ad-supported tiers get higher grades for their viewing experience, according to a new survey by Hub Research.

According to Hub’s Advertising: Fact vs. Fiction report, 33% of Disney Plus subscribers who have watched a show that included ads said the overall ad experience was “a lot better” than the experience on other ad-supported platforms

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