There's great news for the future of the best OLED TVs, because the next big leap forward for the tech could cut power consumption by 25%, according to one of the companies taking the lead on this development. That's possible with the use of a new 'blue phospor' pixel, or so says the CEO of Universal Display, which is working on the tech.
In OLED TVs in particular, efficiency has a huge impact on their brightness – most OLED TVs could go brighter if more power was pumped into them. But that means they'd run hotter, which would mean the screens could die earlier and be more likely to develop burn-in.
