There's not long now until 2026's first big Apple event on March 4. But according to Mark Gurman of Bloomberg's Power On newsletter, we may get the first pieces of news about the cheap MacBook, iPhone 17e and whatever else Apple's about to launch even earlier than that.
We have the March 4 date in our calendars already, but there are a few noticeable differences from usual Apple event announcements if you're a keen Apple watcher. As the newsletter notes, Wednesday has never been a typical day for Apple launches. Normally, the company prefers kicking things off on Tuesdays. Also, the invitation isn't for an "event," but an "experience," and contains no mention of the usual livestream we'd expect for a live event. All of this suggests that Apple might be trying something new this time.
