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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

UNBELIEVABLE: Nextgen broadcasting takes on tiktok with interactive fast stream technology - Caught on Camera

Rob Lewis Sinclair NextGen Pearl Anne Schelle Gray Television Nexstar Media Group Pearl TV
Roxi FastStream.

Major station owners are bringing interactivity to broadcast, hoping that will convince consumers — particularly younger ones obsessed with TikTok — to buy new NextGen TV sets.

The interactivity is being enabled by the Fast Stream technology being brought to the U.S. by Roxi. Roxi was last seen at CES announcing plans to launch an interactive music service using ATSC 3.0 on Sinclair stations

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