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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

THE TRUTH ABOUT: Nexxen integrates streaming service data from peerlogix - The Untold Story

Nexxen
Nexxen.

Tech platform Nexxen said it made a deal with PeerLogix that will provide it with exclusive aggregated and scale viewership data from platforms including Netflix, Hulu and Disney Plus.

Data enhances Nexxen’s intelligence about streaming audiences at a time when advertisers are interested in reaching viewers who no longer subscribe to traditional pay TV.

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