
Taylor Swift is the new face of Sunday night football, and the NFL is not apologizing for it. In fact, the league is embracing it regardless of the backlash from football fans.
Ever since Swift was seated in a surprise appearance at a Chiefs-Bears game about two weeks ago to watch rumored beau Chiefs tight end Travis Kelce, the NFL has been in a pop culture moment. Reportedly, her presence at the game and chatter online drove up ratings but also has led to a rise in game ticket prices and Kelce's jersey sales.