
Nikita Sachdev, the founder & CEO of the award-winning Luna PR, has been at the forefront of transforming communications in the Web3 and emerging tech landscapes. In recent years, the rise and fall of NFTs have captured the attention of the digital world.
In 2021 and 2022, NFTs experienced a meteoric rise in popularity, with sales reaching record-breaking numbers. The NFT “Merge” by Pak set a new benchmark by becoming the most expensive artwork sold by a living artist, fetching a staggering $91.8 million. However, the market took a sharp downturn, plummeting by 97% from its peak trading volume of $17 billion in January 2022 to September 2022.