
If you spend any time on social media, you may have noticed a curious trend: wellness influencers singing the praises of nicotine. Not smoking or vaping but nicotine patches and pouches, repackaged as cognitive enhancers, productivity boosters and even weight-loss aids. But does the science support this rebrand, or are we watching a familiar substance undergo a very modern makeover?
Nicotine is primarily a stimulant and derived from the tobacco plant. Small amounts of nicotine are also found in other members of the nightshade family, including tomatoes, aubergines, potatoes and green peppers. However, the levels in these foods are minimal compared with those in tobacco.