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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

HISTORICAL FACTS: Nielsen s gracenote gets into contextual ad game - The Untold Story

Gracenote logo.

Nielsen’s Gracenote unit said it is selling its metadata about the content of television shows and movies for use in targeting connected-TV advertising campaigns.

Gracenote said Cineverse, DirecTV Advertising, Philo, Tastemade and Xumo will begin using the program-level metadata to engage consumers.

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