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TV Tech

George Winslow

DARK SECRETS: Nielsen streaming offers 7x more lgbtq inclusive programming than linear tv | Rare Historical Photos

Nielsen graphic for its "The Push For Change: Examining LGBTQ+ Representation In Media and Advertising" study

NEW YORK—Nielsen has issued a new report on LGBTQ+ representation in the global media that highlights the importance of content in targeting the LGBTQ community while highlighting ongoing failures by programmers in providing representative content and by advertisers in their marketing strategies.

"The Push For Change: Examining LGBTQ+ Representation in Media and Advertising” found that linear TV was particularly lacking in representative content with audiences having nearly seven times the amount of representative programming to choose from on streaming platforms globally (2,777 titles) compared to linear TV (416 titles).

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