Nielsen is reporting that July 2024 produced multiple new streaming records, with the week of July 1 – July 7 recording over 313 billion viewing minutes across streaming platforms. That was the highest level of streaming consumption ever for a single measurement week in Nielsen’s Streaming Top 10.
In addition, Nielsen said that Sunday, July 7 notched the fourth-highest daily level of streaming viewership ever recorded by Nielsen. It is outdone only by three other weekend dates with holiday ties: January 13, 2024—the most-streamed day on record—which included the NFL Wild Card playoff game on Peacock, and this year’s cold, post-Super Bowl weekend, February 17 and 18.
