AI may be dominating the headlines, but some of the biggest consumer names are quietly trying to make comebacks of their own.
Nike (NKE) and Starbucks (SBUX) are two good examples. Both were once seen as almost untouchable in their categories, but slowing growth and execution problems eventually caught up. Their stocks have taken very different paths since, and that creates an interesting setup: the harder a company falls, the more room there is for a rebound if the turnaround works.
