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Zenger
Zenger
Technology
Jonathan Hobbs

THE TRUTH ABOUT: Nikon and microsoft partner to produce vr content - The Untold Story

An artist's depiction of the lobby of Nikon's planned video-production facility at Heiwajima, Tokyo, which is expected to open in fall 2022. (Nikon/Zenger)

Nikon has established a wholly-owned subsidiary, Nikon Creates Corp., to enable the planning, shooting and production of volumetric virtual reality and 3D content as Microsoft’s Mixed Reality Capture Studios’ (MRCS) first licensed partner in Japan.

The launch of Nikon Creates is a significant sign that Nikon is embracing video-content development on a corporate level. The new unit, which began operations on April 1, will use the company’s high-end production technologies to create high-quality 3D data output.

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