
Nikon has established a wholly-owned subsidiary, Nikon Creates Corp., to enable the planning, shooting and production of volumetric virtual reality and 3D content as Microsoft’s Mixed Reality Capture Studios’ (MRCS) first licensed partner in Japan.
The launch of Nikon Creates is a significant sign that Nikon is embracing video-content development on a corporate level. The new unit, which began operations on April 1, will use the company’s high-end production technologies to create high-quality 3D data output.