Nissan Motor Co. will stop selling its March compact car in Japan. The current model is made in Thailand, but the automaker discontinued production for the Japanese market at the end of August, bringing down the curtain on 40 years of history. Nissan will focus its investment on hybrid and electric vehicles.
According to figures from the Japan Automobile Dealers Association, the March sold a total of 8,819 units in 2021, less than one-tenth of the sales of another Nissan compact car, the Note. Sales of the March have lagged far behind rivals such as Toyota Motor Corp.'s Yaris and Aqua, and Honda Motor Co.'s Fit.
Nissan has been shifting the focus of its compact car sales to the Note, and it is electrifying all of its models by installing its own hybrid system that uses an engine to generate electricity which then powers the motor.
