I'll admit that the Spotify Wrapped season is often a holiday celebration in itself for me. Each year, I wait patiently to see if my experimental music listening efforts have resulted in a niche selection, or if Britney Spears has once again invaded my top artists. Regardless, I welcome the retrospect as I look towards the impending new year.
What I don't want, however, is to reminisce on every tiny detail of my existence in 2025. From shopping habits to dating, it seems brands have gone wild for yearly rewinds, but I'm here to argue that the trend is losing its touch. Call me a Scrooge, but not everything needs to be Wrapped.
